Any online company worth its salt knows the power of placing testimonials on their website. This is a section where you print the comments of satisfied customers. As over 90% of prospective customers trust the word of someone they know and approximately 75-80% of online consumers look at customer reviews before making a purchase, it’s clear that showcasing the positive experiences of your consumer base on your website is an excellent tool. Below are six great tips to help you when it comes to gathering customer testimonials.
1 – Use Believable Testimonials
The power of testimonials is completely diminished by comments which look like they have been written by a representative of the company. You’re probably aware of what a ‘suspicious’ testimonial looks like. It contains a blurry picture of someone smiling and only contains their first name or a made up name like John Smith.
Instead of ludicrous sounding testimonials, use real customer quotes that show how your company helped them out in a difficult situation. Add the customer’s location to a clear photograph. Remember, you don’t have to use EVERY testimonial. Avoid ones that sound downright odd as poorly written testimonials could hurt your business. Try and correct these testimonials and risk altering them beyond recognition.
2 – Update Constantly
Even the best testimonials need to be changed eventually. Depending on your business, it is possible that the testimonials look outdated. By leaving them on your website, you are suggesting that either the site is not being maintained or else you have no more positive customer experiences to tell. Take some time out to go through your list of testimonials and gradually make alterations as and when necessary. A website that contains up to date testimonials looks like a reputable business.
3 – Continue Collecting
In order to be in a position to alter testimonials, you need to be continuously collecting them. It is possible to receive positive customer experiences in a variety of ways. For example, you can copy any compliments received by consumers online or use a letter from a grateful customer. Don’t be afraid to get in contact with regular customers to ask them if they are pleased with the service. Use any glowing praise they give. In most cases, customer conversations are an untapped goldmine. Don’t expect testimonials to come your way, start searching!
4 – Seeking Permission
This is perhaps the most obvious step but is one that is overlooked by a surprising number of businesses. Maybe it’s because they are so busy but companies often use the testimonials of customers without asking prior permission. It is easy to assume that a delighted customer would have no problem letting the world know how he feels but you must never be presumptuous. This is especially the case if you intend on adding company information relating to the customer. Failing to ask permission could actually end up costing you customers so be careful!
5 – Search Your Own Backyard
When you are out searching for testimonials, don’t overlook your own website. After all, this is where the best details of your products are and is the place where most customers will come to compliment your services or complain. No matter how good your company’s products/services are, there will always be complaints but hopefully, there will be enough positive comments to use in your testimonial page. If your website doesn’t allow consumers to make comments, get it fixed immediately.
6 – Use Incentives
As much as we would love for all satisfied customers to freely admit their joy at the services provided by our companies, the reality is that a gentle nudge may be required. You could offer a discount, free shipping, a free gift or membership into an exclusive club in return for their testimonials. Assuming you have the email address of at least some of your clients, you can send them emails asking for positive testimonials and offer a star prize to the best one. It’s important to remember that you’re not rewarding them for the testimonial; you are paying them for their time.
The customer testimonial is fast becoming one of the most important aspects of any website. When visitors see an ever-changing testimonials page filled with glowing praise, they immediately feel more comfortable doing business with you.
Article written by Sara Carter. I like social networks, Google android, mac security software and psychology. I’m interested in IT services, computer upgrades, computer repair, different computer apps. Love travelling and skiing.